A timeboxed micro-project designed to remove one immediate blockage in your messaging. I keep the scope tight so it ships fast and holds under scrutiny.
- Delivery : 72 hours (default)
- Scope : one micro-project
- Investment : £245 (fixed)
- Edits : one revision round
- Meeting : optional 20 minutes, if required
The options below are proven, high-leverage micro-sprints designed to deliver immediate value. Select the one that best addresses your current blockage to begin the process.
Remediation
Audit + risk reduction
Find jargon, overclaim, and disconnect. Replace it with clean, bounded language.
Greenwash & Jargon Scan
Best For : "We sound like everyone else" and "Can we say that?"
What You Get : An annotated document of 2 key pages, plus a swap table of 10-15 terms, replacing foggy language with mechanism-first wording.
Evidence Gap Analysis
Best For : "Are we accidentally overclaiming?" and "Will this hold under scrutiny?"
What You Get : A focused note identifying where claims exceed evidence and how to bound them safely.
User Journey Clarity Audit
Best For : "People visit our site but drop off without engaging."
What You Get : A short report showing the any “logic breaks” between your homepage and a desired action, with precise recommendations to restore coherence.
Source
Messaging blueprint
Create repeatable messaging your team and partners can reuse without distortion.
Founder "Field Credibility" Bio
Best For : "Our founder bio doesn't capture the real story."
What You Get : A powerful ~250-word narrative bio that grounds your mission in your unique experience, ready for use on LinkedIn, About Page profiles, and investor decks.
The Boilerplate Package
Best For : "We keep reinventing our story" and "Our story changes every time."
What You Get : The four essential descriptions of your company (1 sentence, 50 words, 100 words, 250 words), all consistent and repeatable.
Lexicon Lite
Best For : "We use three different words for the same thing."
What You Get : A clean reference document with 12 "approved terms" and 8 "retired terms", with simple definitions to keep your team consistent.
Habitat
Digital narrative copy
Translate the strategy into a web surface that invites the right people to stay and commit.
Homepage Above-the-Fold Rewrite
Best For : "The first 10 seconds of a visit aren't carrying us."
What You Get : A complete rewrite of your hero section: main headline, subheadline, a "proof strip" of key data points, and the primary CTA logic.
The "Why Us?" Section Draft
Best For : "We struggle to explain what makes us different."
What You Get : A ~300-word draft for a single, focused section of your website that articulates your unique, defensible advantage.
Impact & Evidence Section Draft
Best For : "We need to show our impact without greenwashing."
What You Get : A 300-500 word draft section that transparently separates your verified, evidenced, and aspirational claims.
Ready to start?
Pick the micro-sprint that matches your current blockage and request it below.
Request a Micro-ProjectOr book an alignment call to discuss first.